About the Chillies


WELCOME! to Sew Chill, where we keep childrens' comfort in the forefront of our designs.  

My name is April Pascual Chilcoat, owner/designer/creator of Sew Chill.  A little background of myself and my family - I am 100% Filipino, born and raised by immigrant parents from the Philippines.  My mother had applied for a visa back in 1972 but did not get approved until 1988, married and 3 kids later.  In May of 1990, our family of five sold all that we had and migrated to the US to "achieve the American dream."  I was only 9 years old.  I have two brothers, Carlo who is a Doctor of Medicine and Paolo, an executive recruiter in the business and accounting industry.  I hold a Bachelors of Science in Accounting/Finance with a minor in Performing Arts, although my mom would always say I have loved fashion ever since I was a little girl.  It wasn't too long that I realized my heart is in designing children's wear.  I love meeting my customers current and new, meeting new people in real life and online and networking; I couldn't picture myself behind a desk any longer.  

I vividly remember my Mom's closet; it was full of unique, fun and beautiful pieces, each designed and custom-made just for her by her personal seamstress in the Philippines.  Mom was so thrilled when I finally took the leap of faith and started my own clothing company, Sew Chill.  We have so much fun with Genevieve, my daughter and inspiration for Sew Chill; we come from a family full of fashionistas!  I owe every success I have had in my life to my parents who have taught me that anything is possible as long as you work hard at it.  Sew Chill wouldn't be here without them. Thank you Mom and Dad.

.... Sooooo why "Sew Chill?"  Before kids, my hubby's nickname was "Chilly" and when we got married, I simply became Mrs. Chilly.  It was only fitting that when we had our children Alexander (7) and Genevieve (3), the moniker "LiL Chillies" came about ;-) ....  

As I have mentioned above, "comfort with style" is our ultimate goal in all of our designs.  While in Genevieve's closet one day, her Daddy saw that she had so many dresses, yet still had nothing practical to wear for school, to play outside in, yet still be "boutique" stylish.  Some of her pieces were just too bulky and uncomfortable to be in all day.  I LOVE LOVE dresses of various brands don't get me wrong, but realistically these dresses just stayed in our closet for special occasions, holidays, pictures, one-time wear or places we would go that required no eating or playing ... what's the fun in that?!  Here at Sew Chill, we truly strive for each child to be "sew chill" in his/her pieces ... We are so excited to offer you not only girls clothing but Mommy and brother.

Established in December 2014, Sew Chill pieces are made with great quality fabrics that is trendy, chic and most importantly comfortable. Each fabric is carefully handpicked from reputable vendors, and we are very proud to say that all our pieces are handmade here in the USA.  Sew Chill is not only trendy and functional, but also affordable.  "Chillies" (our customers) can be dressed in #comfortwithstyle everyday of the week!  Our clothing is not only Mom-approved, but Dad-approved as we have received many compliments and emails how they love the practicality of Sew Chill clothing.

Please follow us on our facebook page at www.facebook.com/sewchill and instagram (IG) @sewchilldesigns.  Hashtag #sewchillcuties and tag us on IG for a chance to be featured.  We also announce upcoming sales or promotions on our Facebook page and post sneaks on IG and our BST board - Sew Chill BST.  Please subscribe to our newsletter where we often send out early bird releases of pieces before posting on social media, special discount codes shared only in our newsletters and more.

To contact us with any questions we can be reached at sewchilldesigns@hotmail.com.  Please allow 24-72 hours for a response.  We also stand 100% behind our pieces so should you have any issues, kindly send us an email and we will do all we can to make it right.  We sincerely value your business.

Thank you so much / Maraming Salamat for all of your support :)







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